Field notes
Notes on friction, fixes, and conversion
What we learn watching real users get stuck, and what to do about it before it costs you sign-ups.
- What rage clicks really tell youA rage click is a user telling you something is broken, in the only language they have. Here is how to read them and what to do next.
- Session replay won't tell you what to fixWatching recordings feels like research. It mostly isn't. Here's the difference between seeing what happened and knowing what to change.
- Did your fix actually work?Most teams ship a UX fix and never check whether it helped. The verification loop is the cheapest reliability win you're not using.